品质红酒 = 优质产品 + 合理的价格 = 优雅 • 舒适 • 简约的生活
Terroir, originated from the French word soil, stands for the natural factors for high quality wine --- soil, water, sunlight, temperature, cultivation, winemaker and inosculated natural conditions and social customs. Using the word Terroir to create our brand, we persist in choosing and importing wine from place of origin to promote these high-quality, individualized, natural, direct filling bottles of wine in Chinese market. By visiting those vineyards at different producing zones and checking the entire procedure from planting to brewing to select those characteristic wines which embodies the local geographica features, historical and cultural heritage, passion of winemakers, enthusiasm of wine selectors. The wine is imported by our logistics and trading companies and to be sold in our chain stores to maximize the flow of lower cost by end-to-end models. With understanding and respect for wine and wine culture, Terrior is promoting with passion our high performance price ratio, premium, healthy, delighting but connotative, elegant but joyful wine to the customers, so they will know and love her.
We aim retail sales as the main pattern by chain of stores (Terroir wine store) and e-shopping sites (http://www.terroir.com.cn), and regard wine tasting course, personal or enterprise activities wine selection and site services as the soft-service products. Terroir chain stores comprise of retail zone, professional wine testing zone and lounge area. Retail goods cover over 300 types of wine and cognac Brandy from France, Spain, Italy, Germany, Australia, Canada, South Africa, and other traditional producing areas and the New World producing areas. In addition, there are more than 50 types of the original hand-brewing beer from Belgium, Germany, France and etc. Various types of liquor appliances include professional constant temperature frozen counters, crystal glasses and wine wake bottle, self-developed portable ice packs, picnic boxes, wooden boxes, gift wrap, and the relevant books. Wine tasting party and tasting course will be held from time to time in each store, while providing exclusive alcohol and relax places to the members. Membership-sales enable members to enjoy exclusive discounts and gifts by bonus points. Besides, we can summarize and analysize the sales information by database so that we could better recommend our customers those products which meet their personal consumption habits and preference. So the members enjoy our caring and circumspective services.
Terrior treasures the value of Quality, Character, Culture and Vogue as its enterprise development core.
Quality: to persist in strictly choosing wine from wineyard and chateau, observing the brewing procedure and choosing premium wine with high performance price ratio through professional appraisal
Character: to display the character of wine and human nature, to select wine with different characteristics, and to revive the “life” of wine into human life.
Culture: to comprehend original wine culture, display wine culture essence, mix with Chinese culture elements, and introduce wine culture into Chinese market.
Vogue: The modern time is led by individuality, vogue is kind of individuality, which we shall use several factors to annotate the conception of wine.
Premium Wine= high quality product+ reasonable price= elegance· comfort· simple life
Welcome to join this life style and make us one part of your life.